Saturday, February 17, 2018

Weekly Instagram Feature: New Iberia Travel and Tourism

Crepe Myrtles in the Louisiana sun
One of the great driving forces in marketing these days is, believe it or not, Instagram.  We've always known what a powerhouse social media can be but take note: Instagram has over 700 million monthly users as of April 2017.  Sure, some of those users are teenagers but the research shows that most teenagers prefer Snapchat over Instagram.  More and more, Instagram is becoming the place to market your brand or to launch your entrepreneurship.

There are some powerhouse players who are using Instagram to great advantage: some are big brands you've already heard of like Nike and National Geographic, but smaller, independent sellers are seeing fantastic results from a carefully curated Instagram feed.  New York stylist and former Radio City Rockette Hilary Rushford decided a day job cubicle wasn't for her and formed the Dean Street Society which is a motivational company helping people develop the best of themselves, whether it's personal style, entrepreneurship, defining a business model, or marketing.

Instagram works best if you define your brand, determine your niche, and do your research on your intended market. To that end, I'm going to use this space once every week or so to run a series of great Instagram feeds that I have discovered: people who are doing it right. These are just feeds that I follow and find entertaining, educational, or helpful: nobody has asked me to put them here.

The first page I'd like to give a high-five nod to is the Iberia Parish Travel and Tourism page.

Currently these are the top photos on their home page:


Their posts caught my eye because it just defines Louisiana for me.  The first photo of a Tabasco pepper and a King cake is pure Louisiana love!  In these twelve photos we see Louisiana food, a plantation, entertainment and nightlife, trees draped with Spanish moss, and the featuring of local businesses which is all any travel and tourism page should be.

If you scroll through the rest of their feed, you'll see bayous, churches, community theater, and of course Mardi Gras!

The reason this feed works is because it's consistent: everything comes back to the brand which is "come visit New Iberia!"  Their photos exude Louisiana atmosphere and flavor.

Their homepage also includes a link to their Facebook feed which successfully integrates their social media presence.

Your Instagram bio is limited to 150 characters so it's important to be creative in order to capture the interest of your intended market.  The bio for Iberia Tourism reads:
Iberia Tourism Official profile for Iberia Parish Travel. Adventure Louisiana's HOT side and get ready to ditch the beignets for the hot sauce!
One of Louisiana's iconic brands comes from Iberia Parish: Tabasco Hot Sauce.  In New Iberia you can tour the Tabasco factory and museum.  Tabasco tour not for you?  There's also golf, garden tours, an historic district, shopping, museums, and plantations.  What's not to love?!

It was through this page that I learned about the Bayou Teche Literary Festival, thus achieving their goal of education and tourism.  I'm dying to go to this festival April 6-8, 2018.   Author James Lee Burke is featured this year and I've been a Dave Robicheaux fan for years. The festival events will feature food demonstrations, Dave Robicheaux tours, a 5K run, an Academic Symposium, authors and artisans fair, and Bourre lessons, just to name a few.  I'm in!

The bottom line is that this page does great job marketing its brand.  Their photos are consistently brand related and beautiful to look at which is critical because Instagram is such a visual medium. 

The page currently has 637 followers.  If you want a little taste of Louisiana in your Insta-feed, go on over and follow Iberia Tourism!

No comments: