Applying corporate branding, organizational and marketing methods to operate the US government usurps the role of the people, and creates a risk of actually preventing legitimate government functioning.
Yet more and more, the majority party and the current administration behave as though our Country is a Silicon Valley corporation, focused more on marketing, PR, and Brand Management than on responsiveness to and respect for the citizenry, right down to hurried rollouts of buggy bills, pre-fab FAQs, and a new job title for every emerging market segment. It's as if we had elected a bunch of 20-somethings.
We saw it first in the remarkable campaign: Mr Obama was presented to the country with all the trappings of a new tech product launch, the latest in celebrity debuts: the attractive new iPresident! Complete with email and online donations, fashion art and vintage Pepsi Generation brand icon, romantic storyline (aka "narrative"), and carefully planned spontaneous rock concert rallies: a direct appeal to both the idealistic young and to the glory days nostalgia of aging hippies, promising a new endless Summer of Love if they chose the Democrat Brand.
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