Thursday, June 24, 2010

Abita Sends an SOS

Abita beer is sending out an SOS for the Gulf shores.  The company has announced a new beer which will hit the shelves of 41 states in mid-July brewed specifically for the purpose of raising money for "the rescue and restoration of the environment, industry and individuals fighting to survive this disastrous oil spill." 

The company previously raised a half a million dollars for Katrina recovery with the marketing of a specially brewed Restoration Pale Ale.

From the SOS.Abita webpage:

This Abita Beer is a message in a bottle...a distress signal for the troubled waters of our Gulf Coast. For every bottle sold Abita will donate 75¢ to the rescue and restoration of the environment, industry and individuals fighting to survive this disastrous oil spill. This unfiltered Weizen Pils is made with Pilsner and Wheat malts. It is hopped and dry hopped with Sterling and German Perle hops. It has a brilliant gold color, a sweet malt flavor, and a pleasant bitterness and aroma.

Side note:  the SOS webpage is adorable; mouse over all the flying and swimming creatures and they all have a message.  Very cute.

The SOS (Save our Shores) bottles are etched with pelicans, fish and other creatures spelling out SOS.

There will also be a line of merchandise with the SOS logo: shirts, caps, pins, magnets, etc. 

5 comments:

Red said...

Abita is awesome!

Red said...

Yeah, I just checked out the site to order a lapel pin and called customer service because I thought the shipping was a bit much ($6 to ship a pin) and the operator told me the merchandises and the beer won't be available until mid July. :-( Also I posted a shout out to your blog on the SOS flash animated site so hopefully look for a shrimp boat talking about Pat Austin in Shreveport's blog ;-)

Pat Austin said...

Aww cool! I love those creatures! That crab at the bottom just killed me - "Haliburton poured the cement, pass it on!" Heh!

Red said...

HA! Yeah there's some good comments on that site. Very cool.

Longhaired Conservative said...

Linked at the Robot!
http://mindnumbedrobot.com/2010/06/25/robo-love-link-fest-great-blogs-hot-conservative-babes-edition/1011