I think this ad would reach a lot of people. For me, it needs to alternate between folksy and nerd-smart more - I would need to hear more about his business background - and his science/math education. A coworker is a big fan but I have not researched him much. She tells me he has not only corporate experience but also ran a local branch of The Fed?Maybe I am too old or too Christian, but the tag line "Raising Cain" makes me shudder. It still connotates irresponsibility to me, so I'd push a different catchphrase. Better is the "Get on the Cain Train" or even the "Hurricane Herman Cain" line.
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