The company previously raised a half a million dollars for Katrina recovery with the marketing of a specially brewed Restoration Pale Ale.
From the SOS.Abita webpage:
This Abita Beer is a message in a bottle...a distress signal for the troubled waters of our Gulf Coast. For every bottle sold Abita will donate 75¢ to the rescue and restoration of the environment, industry and individuals fighting to survive this disastrous oil spill. This unfiltered Weizen Pils is made with Pilsner and Wheat malts. It is hopped and dry hopped with Sterling and German Perle hops. It has a brilliant gold color, a sweet malt flavor, and a pleasant bitterness and aroma.
Side note: the SOS webpage is adorable; mouse over all the flying and swimming creatures and they all have a message. Very cute.
The SOS (Save our Shores) bottles are etched with pelicans, fish and other creatures spelling out SOS.
There will also be a line of merchandise with the SOS logo: shirts, caps, pins, magnets, etc.